Build and enhance customer relationship

How Customer Relationships Can Improve Your Business Brand | Startup Grind

build and enhance customer relationship

Although building those relationships can be a challenge, businesses can take a number of tried and true steps to improve customer. Bain & Company have found that increasing customer retention rates by just 5% Building strong relationships and connecting with customers. There are so many ways to build relationship with customers. You can speak to them and ask for feedback so you can get tips on how to make your brand better.

6 Tips for Building and Maintaining Client Relationships

Focus on Exceptional Communication Timely, efficient communication should be a priority. Of course, communication with a single client should not consistently and unreasonably encroach on your personal time or negatively affect your productivity.

They should feel that their ideas and concerns will be taken seriously. Maintain a Positive Attitude As an independent professional, you often carry a number of responsibilities. Exude the energy and confidence that you want your clients to feel about your work.

Enthusiasm and zeal are attractive personality traits that people enjoy being around and that clients enjoy working with. Acknowledge Your Client as an Individual While your relationship with your client is of a professional nature, acknowledging that you see them as a person—more than a paycheck—can go a long way. If you know your client is a parent, you may simply ask how their children are doing.

If you have a closer relationship with your client, something more personal such as emailing them a news article about their favorite musician might be appropriate and appreciated. This is your opportunity to share information that will help the client understand what you do, which will build trust and confidence in the process. Explaining to the client what you did, why you did it, and how you came to your decisions will help them feel knowledgeable and in-the-loop.

Be Open In order to build a strong and lasting relationship with clients, they must be able to trust and rely on you as an expert. It can be tempting to want to appear agreeable and avoid uncomfortable confrontation by telling a client what you think they want to hear or withholding your true opinion about their project. Do your customers believe in this, too? Sharing desires and concerns are where relationships become stronger.

The conversation is happening on a one-to-one level, which is what relationships inherently are. This leads to stronger loyalty and retention on a long-term basis. Part of this requires listening to your customers. This can mean picking up the phone and actually talking to them. On a more scalable level, you can use customer intelligence principles and tools as well.

build and enhance customer relationship

This can sound vague without specific examples to execute upon. These 7 techniques tick both of these boxes. Test one or two on a small scale to start with, measure results and scale with success.

How to Build Strong Customer Relationships to Boost Retention

Using customer service as a marketing tool Your customer-facing teams are a source of insight. They speak to your audience on a daily basis. Listening is important, but as a marketer you must pay attention to what these teams are saying.

With this in mind, you may want to start your retention efforts in the customer service department. Empower your customer service teams by helping them act quickly. Response time is becoming more and more influencing to customer satisfaction. If someone reaches out to you, then you should reply promptly. Especially on social media.

build and enhance customer relationship

Social media is where people communicate, human-to-human. Respond like a person and throw some personality into the mix: The value you should be creating Everyone talks about adding value.

How to Build Strong Customer Relationships to Boost Retention

But what does this actually look like? In this sense, HubSpot has become the poster child on over-delivering value. From the genuine advice of salespeople to the streams of content they create. Everything they do smashes customer expectations. Educational material is one way to extend the customer experience. For service-based businesses, this can mean doing extra work without charging for it. Something as simple as a handwritten note can go a long way, no matter your industry. Listen to what your customers are saying Good or bad, the feedback customers give you can help improve and direct your marketing efforts.

To do this, keep a close ear on what your customers are saying about you via social and the web. What are they saying in reviews? What feedback do they give when on the phone to customer service see above?

Loyalty programs and VIP programs are two proven ways to do this. Take Zappos for example.

6 Tips for Building and Maintaining Client Relationships | MBO Partners

These include free shipping, redeemable points and exclusive customer service. These incentives are all things that customers value, and encourages loyalty. Start by finding what your customers value most about your business.

Give them more of it in the form of incentives. Earning trust and creating a social-proof loop Trust is as hard as ever to gain, and even easier to lose. Social proof traditionally comes in the form of testimonials, reviews and embedded tweets. Even case studies are key in the B2B world. They share their experience with their friends, which builds trust with other potential customers.

Using brand personality to be relatable Brand personality is the difference between an unfamiliar logo and a welcome friend. Letting your personality shine through can create a positive image towards your ideal customers. The way you execute this will vary. If your brand is professional, a subtle, friendly approach to your messaging may be more appropriate. If you want to completely differentiate yourselfhowever, then be like Old Spice. They dipped their toes into the controversial and the result was entertaining commercial content.

This caused them to go viral in the online world and build loyal customers.